They have certainly had their failures. Perhaps the most notable during recent years was their attempt to compete in the smartphone market. Another was their futile attempt to enter the portable music market with the Zune.
Windows 8 was also considered by many to be a failure. There are countless others, but even if we were to list the top ten or more, Microsoft has always demonstrated an ability to recover. Microsoft employees have performance reviews every year. Their manager responds with his or her assessment of the results, and the employee is graded on their performance.
The result is the partial basis for salary increases, bonuses, incentive stock options, and possible promotions. I mention this here, because the role of each employee is similar to the reason Microsoft has endured the failures the rest of us have witnessed and countless more that we have not. Microsoft is resilient. They were arguably late to realize the potential of the internet. They have enjoyed great successes with their flagship operating system Windows , Microsoft Office, enterprise platforms, and many others.
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By January, it surpassed 20 million, with 91 of the U. And these are the biggest revenue generators for Microsoft so far. Microsoft can make sure that it continues to keep relevant by focusing on its strengths and innovating in those areas.
There are signs that Microsoft is learning this. For instance, Microsoft moves to a subscription service for Office and continually keeps Windows 10 update with new features. This indicates this company can think outside of the box when referring to its biggest products.
The way to use devices, and modern computers have changed drastically over the past 20 years and they will keep changing in the future. Then, Microsoft has to stay ahead of the curve and understand how to meet the changing needs of its customers. And it needs to be bold in its innovation of new products.
Recently, Microsoft was interested in virtual reality and augmented reality, and Windows 10 introduced the concept of Mixed Reality.
Microsoft is trapped by a circumstance where innovation is at odds with stability. Microsoft has a "built-it-here" mentality that does not serve it well. Why did Microsoft choose to create its own hypervisor instead of buying VMware when it was a start-up, or partner to embed VMware in with Windows Server? It could have sold plenty of high-profit games on other wildly popular hardware platforms.
On the other hand, it doesn't own the hardware. Yet, it dictates hardware requirements so severely, its partners are eager to bring their innovative ideas to alternative platforms To be fair, no large-scale technology company does partnering especially well. The folks at Microsoft do generate some great ideas, some of which land in products. But sometimes those ideas never take off because Microsoft's vision is out-of-sync with the rest of the technology world's direction.
Surkan notes that Microsoft spent a lot of time implementing innovative uses of IPSec. In Microsoft products, you can create and manage IPsec tunnels, set policies and so on. A company with a Microsoft-centric network can, with relative ease, set up a network so that traffic is authenticated and encrypted and the edge firewall is all-but-unnecessary.
Unfortunately, this didn't fit with Cisco's business plans. Microsoft's IPsec encrypted traffic can't be easily managed with traffic management tools. Microsoft has a feature in Windows Server R2 called DirectAccess that might be more of the same.
It is a cool concept, as it acts as a VPN between the server and client.
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